In a time where everybody has to put a label on a band to try and separate or distinguish what kind of music they play, Amplified Heat adopts Lemmy from Motorhead's philosophy....ROCK AND ROLL! Not "rock", "indie" or "alternative" but rock 'n roll in the most raw and dirty sense of the term. The trio consists of brothers Jim, Chris & Gian Ortiz, who have been playing music together since they were kids. Two thirds of the band were born in Cali, Colombia and the other in New Jersey. They spent their young lives in La Puente, California, a racially mixed community but predominantly hispanic. They bounced around between Colombia and California a few times before finally settling in Texas. The band pulls from a variety of influences including Cream, Blue Cheer, early ZZ Top, Deep Purple, Black Sabbath and many more.